The Central Athlete Brand Story
The Central Athlete Brand Story
Mar 27 2017

In 2008, my final year of college, I managed to secure a summer internship with Highlands Coffee in Ho Chi Minh City, Vietnam. Three months in Vietnam with few native language skills left me with m...

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Open Gym In Austin, Texas
Open Gym In Austin, Texas
Apr 19 2017

Clients demand more time to train and being restricted to a specific time is very limiting. The concept of an Open Gym in Austin, Texas or availability of gym space with no formal group classes inc...

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What You Don't Know About Fitness
What You Don't Know About Fitness
Dec 14 2016

It stands to reason that if you invest your time and money in taking on a new challenge—say, learning Spanish—you would expect that if you attended your classes consistently three times a week for ...

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Integrated Wellness in Austin
Integrated Wellness in Austin
Dec 01 2016

Central Athlete prides itself on being the most holistic fitness facility in Central Texas, providing clients with personalized plans for training, nutrition, and lifestyle behaviors in a top-notch...

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Central Athlete Story
Central Athlete Story
Oct 14 2016

In 2008, my final year of college, I managed to secure a summer internship with Highlands Coffee in Ho Chi Minh City, Vietnam. Three months in Vietnam with few native language skills left me with m...

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Central Athlete Lingo and Expectations
Central Athlete Lingo and Expectations
Jan 01 2017

Remote coaching requires active, open communication for optimizing your training and our relationship. Below, we have outlined a number of procedures to create the best experience for both of us in this journey.

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Kaizen Health Retreat
Kaizen Health Retreat
Feb 09 2018

The Kaizen Health Retreat is a two day, three night health and fitness retreat presented by Central Athlete. This will take place in an exceptional setting, at a private Ranch in Tarpley, Texas. The retreat will be geared around health, fitness and these four components: Education Experience Movement Relaxation

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Why Membership Holds Are Hurting Your Progress!
Why Membership Holds Are Hurting Your Progress!
Oct 25 2018

At Central athlete we don’t offer “membership holds” to our clients--this may seem a bit harsh up front but the reasoning ensures long-term growth. By adopting an “always something” mentality, clie...

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The Central Athlete Story
The Central Athlete Story
Dec 24 2018

Central Athlete is Austin’s premier strength and conditioning facility with a client-centered focus. Whereas most gyms in Austin offer group classes or personal training, Central Athlete has create...

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Are Short Term Commitments Doing More Harm Than Good?
Are Short Term Commitments Doing More Harm Than Good?
Feb 18 2019

Rome wasn’t built in a day and healthy habits aren’t created in a month. Heck, they aren’t even established in several months. Creating an identity shift that allows an individual to exhibit the ac...

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Ensuring Results Through Technological Advances in the Health & Fitness  Industry
Ensuring Results Through Technological Advances in the Health & Fitness Industry
Apr 11 2019

The time has come where technology has become a pivotal part of our lives; from driverless cars to solar panel roofs and even the ability to join a live fitness class from the comfort of your own h...

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Big News At Central Athlete!
Big News At Central Athlete!
Apr 15 2019

In the fall of 2014, I was into my sixth year of coaching, owning and managing a gym and was on the verge of a serious burnout with something that I was deeply passionate about. Amanda and I decid...

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Seven Hacks for Living a Healthier Lifestyle
Seven Hacks for Living a Healthier Lifestyle
Sep 12 2019

It seems as though human beings are the only mammals who are no longer honoring the biological necessities of life such as daily movement, sunshine, hydration, proper food sources, and adequate sle...

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The Secret to Long-Term Success
The Secret to Long-Term Success
Dec 05 2019

Did you know that training is only a small component of your health and fitness success? It is common to think that working out is the primary building block to reaching your goals, but in actualit...

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5 Attributes of a Professional and Effective Remote Coach
5 Attributes of a Professional and Effective Remote Coach
Apr 08 2020

With the coronavirus pandemic growing, gyms and other fitness businesses all across the country have had to shut their doors. While this is certainly the right thing to do, it’s left many people in...

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5 Things That Good Remote Coaching Is NOT
5 Things That Good Remote Coaching Is NOT
May 21 2020

Remote coaching, remote training, remote personal trainer, virtual coaching, etc… you’re probably hearing these phrases a lot more lately as gyms and fitness professionals move their services onlin...

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Guest Post: "Old Business, New Tricks"
Guest Post: "Old Business, New Tricks"
May 26 2020

This post was written by our client Nat Eliason and was originally published on nateliason.com. We loved his insights about how Central Athlete's model can inspire other business owners and hope yo...

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Measuring Success Without a Scale
Measuring Success Without a Scale
Jul 29 2020

Maria started training at a new gym and decided to weigh herself after a month of working out. She stepped on the scale and saw that her weight had not changed and took this as a sign of stagnation...

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Why Community is Essential For Success
Why Community is Essential For Success
Aug 06 2020

Social support is defined as the perception and actuality that one is cared for, has assistance available from other people, and most popularly, that one is part of a supportive social network. Sci...

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What The Fitness Industry Keeps Getting Wrong
What The Fitness Industry Keeps Getting Wrong
Oct 08 2020

The fitness industry has grown into a multi-billion-dollar industry over the last decade, primarily due to an increase in technology through wearables and products, as well as an increase in the di...

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How Personalized Fitness Supports a High-Performance Lifestyle
How Personalized Fitness Supports a High-Performance Lifestyle
Oct 29 2020

From jazzercise to Zumba to the growth of CrossFit and SoulCycle, fitness trends rise and fall every few years. As we learn more about how the human body works and what drives behavior change, soci...

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Poliquin Principles: A Review
Poliquin Principles: A Review
Dec 10 2020

The late Charles Poliquin was a legendary coach and expert in the field of nutrition and strength training. His principles still influence coaches and athletes today. In the third edition of his bo...

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The 5 Most Impactful Books We've Read on Health and Fitness
The 5 Most Impactful Books We've Read on Health and Fitness
Jan 14 2021

Central Athlete puts a big emphasis on striving for growth, for our clients and for our staff. One way that the coaches do that is through weekly education meetings where they review program design...

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Turning a Problem Into a Revenue Stream
Turning a Problem Into a Revenue Stream
Feb 17 2021

All of the best entrepreneurs have one thing in common - they solve a real problem that their customers are experiencing. When Jesse and Amanda embarked on the journey of opening Central Athlete, t...

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Becoming a More Resilient Human
Becoming a More Resilient Human
Feb 25 2021

All of us experience stress throughout life, whether it’s intentional physical stress in the gym, the unintentional stress of everyday life, or the major stresses of an accident or illness. In orde...

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Are You Actually Injured?
Are You Actually Injured?
Mar 25 2021

At Central Athlete, clients come to us with a wide range of fitness goals. Some individuals want to lose weight, get stronger, or get out of pain. Generally, though, most of our clients simply want...

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How We Grew Month Over Month During a Pandemic
How We Grew Month Over Month During a Pandemic
Apr 29 2021

The past year has been quite a rollercoaster for businesses of all types. Gyms specifically were hit hard by the pandemic through mandates to close, having to limit interactions, and abiding by soc...

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How A Personalized Model of Fitness is the New Training Paradigm
How A Personalized Model of Fitness is the New Training Paradigm
Jul 01 2021

Old frameworks and methodologies evolve, transmute and die through technology, innovation, and the dissemination of knowledge. One such example is personal training, which has been operating as a s...

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Using Personalized Fitness for a Client-Centered Approach
Using Personalized Fitness for a Client-Centered Approach
Jul 15 2021

In his book, Change Maker, John Berardi outlines two of the most common approaches to the coaching relationship: coach-centered and client-centered. While a coach-centered approach leans heavily on...

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Gaining Perspective from a Career Transition
Gaining Perspective from a Career Transition
Jul 22 2021

I left police work to make a bigger impact. That in and of itself is an incredibly bold statement, one that may elicit a strong reaction from many camps. Let me explain before you draw any conclusi...

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