In the fall of 2014, I was into my sixth year of coaching, owning and managing a gym and was on the verge of a serious burnout with something that I was deeply passionate about.
Amanda and I decided to take a much-needed break and visit my closest friend, whom I’ve known since second grade. The problem was, he lived in Hawaii.
While not a big deal for most people who chose a more mainstream path in life (i.e., a corporate job with vacation time and benefits), taking a two-week vacation while being a coach in the early days in Austin wasn’t the easiest thing to accomplish.
Not only were we not making money while out of town, but we were also spending a considerable amount. We needed to take a breather from our overcommitted schedules in Austin but knew we had to come home after resting and dig ourselves out of a financial hole.
We realized that the life of a fitness coach wasn’t financially sustainable and something had to change.
Most of our clients only saw the value in training at our fitness facility—without an educational infrastructure around lifestyle and nutrition. We were becoming disillusioned.
While in Hawaii we saw the road ahead. We decided that once back home, we would sell our fitness business and create a fitness experience that did not exist in Austin: a mission-based company that has the client’s best interest at heart and creates careers for professional coaches. A fitness business that is built to thrive, and one that reinvests in the client’s experience.
Amanda and I decided to take a leap of faith and spent our savings on the gamble. We decided we would be willing to take a three- to four-year setback in regard to our own lifestyle in order to invest in our dream.
I tell you this story because it is important to understand the genesis of Central Athlete. We saw a void in the fitness arena. We envisioned a fitness entity that integrated the values of client, coach and business owner and set out on our quest. Central Athlete was built on sacrifice, hard work and sheer passion.
Here’s what we have learned through this process:
Whether in regard to your own training or the creation of a truly fulfilling relationship, you can’t go hard for six weeks, then take two weeks off. Commitment to consistency is the foundation of success. Consistency trumps all.
If our coaching staff isn’t committed to continually developing themselves—becoming better mentors, communicators, educators and athletes—they are going to attract a similar flock. Our Central Athlete tribe embodies a “growth mindset” and our expectation is that our coaching staff continuously adopts this paradigm. It is imperative that the staff embodies the Central Athlete ethos so our clients can easily fall in suit.
You can’t teach work ethic and integrity in the workplace. Central Athlete is committed to hiring individuals that not only possess the necessary strength and conditioning accolades, but also dedication to set themselves apart from other fitness professionals.
Jesse O’Brien, Owner/Central Athlete